Facebook is about to take its most intrusive advertising to a new medium – video – and it could be the most annoying yet.
Un-skippable
Facebook video ads might seem like the greatest innovation in decades
for major marketers, who have been coping with diminishing and
fragmented television audiences for decades. Facebook says 88 million to
100 million people are on the service during primetime TV hours, almost
as many people who watched this year’s Super Bowl.
Angry
users could revive the “Quit Facebook Day” protest from 2011, when a
change in privacy settings sparked criticism. But the organizers’
website ended up with only 40,620 “committed Facebook quitters,” a drop
in the bucket for the huge social network.
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